Unique domain name routing

I am setting up a direct mail service with ruby on rails and have a
question before I get going. I apologize, as I am new to this glorious
framework.

What I need:
I am setting up a direct mail campaign, using variable data printing. On
the postcard the user will see a personalized URL, like
http://domain.com/joesmith, I want rails to recognize ‘joesmith’ as a
variable and not an actual directory, then hit the database and display
a personalized landing page.

Do I somehow setup that up using a ‘dynamic’ controller of some sort, or
can I specify a custom method in the routing ruby file, to handle the
dynamic URL?

Thanks for the help,
Adam

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