Ingo W. wrote:
sorry if this is considered off-topic, however I suspect that this list
is full of people developing their own web apps who would appreciate
this kind of information, so:
I was wondering whether anybody would be willing to share his/her
experience with trademarking a web app’s name(/logo) in the US. What are
the alternatives, and what is the best/most affordable way to do it?
Call an IP attorney. The first step is to search the USPTO archives for
the mark you want to protect, to make sure it’s available. When you’re
convinced it is available, then your attorney will file the necessary
paperwork and if you’re lucky, you get registration for the mark. If the
process goes smoothly, it’s several months to a year. Costs depend on a
lot of things (like if you have to defend your mark to the PTO
examiners). I’d plan to spend about $5k.