On 31 Jan 2008, at 14:15, Jake C. wrote:
I have a small startup in search of a good logo…I’ve looked at
services like LogoWorks (though have seen reports of them ripping
other folks off), LogoLoft.com, and LogoBee.com, but I’m was
gain some advice from folks who’ve been down the path before.
I have a small budget…only about $400-500.
And on this note, does anyone know what is a reasonable fee to pay a
designer to do this sort of work?
A logo is a key part in the branding of your product and if you want
it to really shine, the total cost can quickly escalate
(communicating the right message, atmosphere, â€¦). Logo design is
usually a bit like writing poetry: you end up with very few words,
but it takes months to get them exactly right.
There are a few blog posts around the net that explain just how
complex logo design actually is (it’s not just: hey, create me a
small image to put on my website, will ya):
… and there was a very good one from a logo designer I can’t seem
to find anymore.
The message is simple: prepare as much information as you can for the
designer about what you want your logo to communicate, you’ll need to
tell him with words what you want the logo to say visually about your
company. The better you can do that (and if it’s a good logo
designer), the less your logo will cost, since you won’t have to
reject that many designs and they will be quite focussed from the
If you go for one of the companies you mention, you’ll get what you
pay for. Which doesn’t mean it’s bad at all. Still, it won’t really
stand out between the rest out there.
Peter De Berdt