Mail statistics

maybe this forum is not the ideal place for this question, but does
anyone know how to track email statistics? such as clicks, delete,
spam report.

On Mar 5, 2012, at 7:37 AM, Marcelo G. Silva wrote:

maybe this forum is not the ideal place for this question, but does
anyone know how to track email statistics? such as clicks, delete,
spam report.

Whenever I have ever wanted to do anything even a little bit more
adventurous than password recovery messages from Devise, I always use a
third-party service like Mailchimp or MyEmma. They have the entire
business down to a science, and they sweat the details day-to-day to
remain a non-spam sender. It’s very much a full-time job that I’m happy
to pay someone else to do. And they have all those “who opened it”
trackers baked in.

Walter

the problem is that I need to create this type of service, like the
MailChimp.

On Mar 5, 2012, at 3:54 PM, Marcelo G. Silva wrote:

the problem is that I need to create this type of service, like the
MailChimp.

Then you’re going to have to solve the same problems they have.

The usual way to figure out if someone has opened a mail message is to
add a “beacon” image to it. You add a 1x1px image in the body of the
e-mail message linked from your server, and use the path to that image
to convey a code. Another spin on
this is to add the token to each regular image in your layout. You make
up these tokens when you send out the message, so you know that
asdfs78223 == [email protected]

Back in Rails, you create a route for this image, and serve the image
but also record the request in your database.

Walter

On Mar 5, 2012, at 4:20 PM, Colin L. wrote:

Back in Rails, you create a route for this image, and serve the image but also
record the request in your database.

And in practice of course it doesn’t work very well as a lot of people
have their mailer set to not automatically show images. In fact I
think everyone who realises that they /can/ set their mailer up like
that does, for precisely the reason that we don’t want people snooping
on us.

Colin

That goes without saying for the class of users who know where the
preferences are and change the from the defaults. I’m certainly in that
camp myself. But the vast majority of people who don’t ever change these
defaults do get tracked this way, despite my efforts to educate them.

Walter

On 5 March 2012 21:16, Walter Lee D. [email protected] wrote:

Back in Rails, you create a route for this image, and serve the image but also
record the request in your database.
And in practice of course it doesn’t work very well as a lot of people
have their mailer set to not automatically show images. In fact I
think everyone who realises that they /can/ set their mailer up like
that does, for precisely the reason that we don’t want people snooping
on us.

Colin

On 5 March 2012 21:29, Walter Lee D. [email protected] wrote:

Then you’re going to have to solve the same problems they have.

Colin

That goes without saying for the class of users who know where the preferences
are and change the from the defaults. I’m certainly in that camp myself. But the
vast majority of people who don’t ever change these defaults do get tracked this
way, despite my efforts to educate them.

Is not the default in gmail and thunderbird to not show images? I may
be wrong. No doubt the default in Outlook is to show everything under
the sun and ignore security issues.

Colin

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