Live rtmp broadcast with Nginx and ffmpeg

Hello and good time of day.
I trying to create live stream on Win 7 Prof licensed with Nginx.
Vod working fine, but live not, and i can’t understand why. - stream from virtual cam sent to

ffmpeg -f dshow -i video=“e2eSoft VCam” -c:v libx264 -an -f flv
“rtmp:// live=1”

If i feed url rtmp:// to ffplay i can see stream

But all other players cant grab video data from this url.

nginx.conf : worker_processes 1;error_log logs/error.log debug;events { worker -

Thanks in advance.