Experience: 3-6 Years
Location: Gurgaon, India
Compensation – Max 6 Lacs
Education: Graduate in Statistics/Math/Economics stream. A post
graduate
degree will be a definite advantage.
Industry Type: IT Product
Functional Area: SEM Campaign Management
Description of Role:
The candidate will have access to the senior business owners’ right down
to
the individual contributors. The assist account manager will be
extremely
focused on building business-critical SEM campaigns for the US clients.
Longer term, the candidate will be involved in building the India Assist
team and mentor candidates in his/her team. The candidate will have the
opportunity to work closely with cross-functional teams in India and the
US.
In order to be successful in this position, the candidate is required
to
understand the Our client’s product offering, internal tools and
technology
that we use in our current day-to-day operations.
The role will involve:
• Building, restructuring and optimizing PPC campaigns for
clients.
• Provide clients with product and analytical support, placing a
primary focus on ROI.
• Cultivate an advisory relationship, includes providing
ActEngine™ optimization rationale.
• Responsible for any or all components of the client account,
including keyword expansion, bid adjustments, ad copy, budget
allocation,
and execution.
• Identify and propose new opportunities based on market
conditions.
• Reporting provided on a weekly, semi-monthly, or monthly basis
to
summarize opportunities and previous period results based on the package
purchased by the client.
• Analysis provided, when necessary, with reporting. Delivery
frequency is determined by the Assist package purchase by the client.
• Launch new search marketing programs for Our client’s clients
(Pro
and Assist).
• Complete internal reports to help determine health of the
business.
• Serve as the internal customer champion helping to define and
influence the direction of Our client’s’s products and services.
• Provide feedback to the ActEngine™ team to propose new
algorithms and refine existing algorithms.
• Enforce, critique, and provide feedback for current processes
as
well as recommending new processes.
• Assist in the training of Account Associates in the long term.
• Should look forward to being the SEM domain expert for the
India
office.
Minimum Job requirements:
• 3-4yrs of experience of SEM experience. Enthusiastic and
passionate
about search engine marketing.
• Prior experience in building PPC campaigns, restructuring and
optimizing SEM campaigns is a must.
• Well organized and able to multitask.
• Ability to handle pressure and work to deadlines. Prior
experience
of handling US clients is a plus.
• Proven proficiency with Microsoft Excel 2007/2003. Knowledge
of
SQL, MS-Access, SPSS and database concepts recommended.
• Very good analytical skills with experience applying
statistical
modeling.
• Extremely good communication skills to work in a cross-cultural
team.
• Thought leadership and independent critical thinking
capabilities.
Best Regards,
Arudreya Thapliyal
Apposite Solutions Pvt. Ltd.
www.appositesolutions.co.in
GSM1: +91-9811140115
GSM2: +91-9910908908
Work: 011-43065356
Email: [email protected]