Configure apache passenger for substruct app

Hello ,

I followed the install instructions using
https://github.com/rubyjedi/substruct

However I wanted to use passenger with apache…

SetEnv PATH
/opt/local/bin:/opt/local/sbin:/usr/bin:/bin:/usr/sbin:/sbin:/usr/local/bin:/usr/X11/bin:/usr/local/mysql/bin
LoadModule passenger_module
/home/storeapp/.rvm/gems/ree-1.8.7-2012.02/gems/passenger-3.0.17/ext/apache2/mod_passenger.so
PassengerRoot
/home/storeapp/.rvm/gems/ree-1.8.7-2012.02/gems/passenger-3.0.17
PassengerRuby /home/storeapp/.rvm/wrappers/ree-1.8.7-2012.02/ruby
<VirtualHost 192.168.1.10:80>
ServerName store.exbeta.com
# !!! Be sure to point DocumentRoot to ‘public’!
DocumentRoot /home/storeapp/substruct/public
RailsEnv production
RailsBaseURI /
<Directory /home/storeapp/substruct/public>
# This relaxes Apache security settings.
AllowOverride all
# MultiViews must be turned off.
Options -MultiViews

CustomLog /var/log/httpd/storesnew.exbeta.com-access_log common
ErrorLog /var/log/httpd/storesnew.exbeta.com-error_log

When I try accessing store.exbeta.com it says access denied:

apache logs:

[Sun Oct 21 22:06:28 2012] [error] (13)Permission denied: access to
/site_id.html denied
[Sun Oct 21 22:06:28 2012] [error] (13)Permission denied: access to /
denied
[Sun Oct 21 22:07:13 2012] [error] (13)Permission denied: access to
/site_id.html denied

Can somebody please advise where to look and any changes required in
virtualhost config?

I even gave 775 to /home/storeapp/substruct -

Thanks
Ashok