Announcing a new Ruby journal

2 April 2009

My name is Martin S… I am pleased to announce three new
publications dedicated to web developers.

Red: The Journal of Ruby Development

Facade: The Journal of Front-end Development

Tabula: The Journal of Open Source Database Development

The three publications obviously have a great number of topics in
common between then, and much that is unique. Where ever possible,
readers will benefit from the synergies and the novelties.

These journals are to be published differently than other periodicals:

  1. Each journal is published as frequently as possible so material is
    timely and accessible.

  2. The price for each journal can therefore vary, depending on the
    scope and size of an issue.

  3. You will be able to purchase individual articles or an entire issue
    of each journal.

  4. Each author earns a royalty for the sale or his or her individual
    article and the sale of an entire issue in which his or her article

  5. Each author earns a royalty from the advertising bundled in each
    article and issue.

  6. A portion of all revenue garnered will be awarded as grants to
    further the documentation of open source technologies.

  7. To guarantee the highest quality technical material, peer technical
    reviewers also earn a royalty on publications sold.

  8. The publications will be available in PDF form and in print-on-
    demand form. (Pricing is to be determined.)

  9. Each author retains copyright in his or her work, but grants
    exclusive, worldwide, first serial rights to the publication for a
    short period of time. Each contributing author will receive an annual
    subscription to the journal he or she contributes to.

  10. Subscribers will have early access to all articles in

A formal author letter spelling out terms will be available shortly
but will earnestly reflect the principles above to encourage expert
contributions. Each journal will also have its own web site in the
near future.

Effective immediately, I would like to call for contributors. If you
are working in Rails, Ruby, MySQL, SQLite, PostgreSQL, JavaScript,
CSS, ORMs, EC2, S3, CloudFront, provisioning, scaling, and high-
availability, among others, and have an interesting technique, plugin,
technology, or insight, please contact me with a proposal. I’ll leave
the proposal format informal for now, but please specify why your
software or approach is novel and would be of interest to your
community and peers.

Here are some story ideas to consider: Rails 2.3 novelties; Chef;
Cucumber; Sass and HAML; MariaDB; embedded search engines; jQuery;
scaling Rails; performance optimizations; sharding; CSS frameworks;
Ruby 1.9; BDD; Ruby Cocoa; PostgreSQL goodies; deployment and
monitoring; best practices; gems; plugins; and more.

You can also feel free to send community events, such as conferences,
meet-ups, lectures, brigades, startup weekends, and hack fests. Each
journal will contain community pages so readers can connect to one

Classified and commercial advertisements are also accepted. You can
advertise your own or your company’s services. Please contact me for

About me: From 2002-2007, I was the Editor-in-Chief of Linux Magazine
and am currently that publication’s web development columnist. I am a
regular contributor to IBM developerWorks’s Linux and Open Source
Zones, and also write that site’s monthly “Speaking Unix” column. I
also contribute to Linux Pro Magazine and to Amazon’s Web Services
Developer Center. I am currently a freelance Rails developer and
author – and now publisher of these journals. I live in Raleigh, NC.
I am an avid comic reader, art collector, foodie, and music fan. I
have two teens, two dogs, and two cats.

I look forward to your questions and proposals.

You can reach me via email, phone, Twitter, and IM.

Email: [email protected]
GTalk: martin.streicher
iChat and Yahoo: supergiantrobot
Skype: martin.s.streicher
Phone: 919.741.4182
Twitter: martinstreicher

My thanks for your consideration.

Martin S., Principal and Publisher
The Pixel, Byte, and Comma Company
Raleigh, NC

Hi Martin,

Sounds good. I’m interested:

  • Which other people or companies are joining you in your efforts? You
    mention ads, subscriptions and publication rights and I’m wondering
    which entity will be dealing with that.

  • Will there be an editorial board performing the reviews?

  • Who will be the readers? What is the intended audience, level and


Roderick van Domburg

Please, please correct me if I’m wrong, but weren’t you associated
with a previous Ruby journal effort that seemed to have an issue with
taking people’s subscription money and then not actually providing
anything to them at all?

The last I heard (which, admittedly, was some time ago) there was no
resolution for many of those people.


On Thu, Apr 2, 2009 at 12:03 PM, Martin S.
[email protected] wrote:

timely and accessible.

demand form. (Pricing is to be determined.)
but will earnestly reflect the principles above to encourage expert
software or approach is novel and would be of interest to your
journal will contain community pages so readers can connect to one
Zones, and also write that site’s monthly “Speaking Unix” column. I
Email: [email protected]
Martin S., Principal and Publisher
The Pixel, Byte, and Comma Company
Raleigh, NC

My books: (FREE!)

Jeremy: I did try to launch a journal before, yes. And I made every
attempt to return all monies.

If anyone is still owed money, I will return it. There were some
people I could not reach via email after the fact to return their
funds. PayPal still has the records of payment, so I can verify
payment and whether the person was made whole or not.

Please contact me at [email protected] to reconcile any

Jeremy, Martin;

On Fri, 2009-04-03 at 07:52 -0700, Martin S. wrote:

Nicely handled on both parts.

Best regards,

I went back to my records. These folks are owed $60 each. Hopefully,
each person continues to read this forum; or, perhaps a friend or
coworker will recognize one of the names and ask the individual to
contact me. I can try some googling, too.

David Alexander
Muness Alrubaie
Mark Andrews
Peter Corrigan
Douglas Fort
Michael Flynn
Jean H.
Henning Jansen
Daniel Jebaraj
Shintaru Kakautani
Christian Kebekus
Daniel Kohn
Alexander Lang
Takahiro Maebashi
Aidy Rutter
Slipserve, LLC
Mark West
Masaki Yatsu


I am just getting started and hope to draw in a lot of smart, expert
contributors. Print on-demand will be handled by an online service
such as MagCloud. Ads will be managed internally, as well
subscriptions, at least at first.

There will be a suite of technical reviewers to vet content. Again,
the technical reviewers share revenue as well.

The audience is computing professionals who earn a living working with
these technologies. The audience is mid- to senior- developers,
although some of those may be new to certain technologies, so we can
introduce technology at a ramped-up pace.

Reach is international.

On Apr 2, 1:45 pm, Roderick van Domburg <rails-mailing-l…@andreas-

Michael Flynn got in touch and was issued a refund.

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