Forum: NGINX How exactly is NGINX spelled?

Hi,

this got me thinking:
 - nginx.com says "NGINX" in all-caps on the frontpage,
 - the page with the links to FAQ and handbook also spells it like
   "NGINX" - at least three times out of four
 - the FAQ itself spells it "nginx".
 - sometimes you also see Nginx...



Can someone with an nginx.com email-address spell it out for once?
;-)


Best Regards
Rainer

2012/12/15 Rainer Duffner <rainer@ultra-secure.de>:
> Can someone with an nginx.com email-address spell it out for once?

Relating to Wikipedia: http://en.wikipedia.org/wiki/Nginx it is
"engine-x" [ˈɛnʤɪn ˈɛks].
Therefore I prefer to write NginX :-)

Regards, André

On Sat, Dec 15, 2012 at 10:37:51PM +0100, Rainer Duffner wrote:
>
> Can someone with an nginx.com email-address spell it out for once?
> ;-)

We use all possible spellings.  :)

"nginx" when it's about software (http://nginx.org/en/) or command name
"Nginx" when it's about company (Nginx, Inc.) (http://nginx.com)
"NGINX" when it's about environment variable (http://nginx.org/r/env)

This type of inconsistency is one of the biggest no-no's in branding
according to the world's leading brand agency Wolff-Olins.

Tony

Offtopic:

Throughout its history, Wolff Olins has presented controversial 
work.[23][24] Its piper design for BT in 1991 attracted a great deal of 
opposition.The company was also responsible for the short-lived $110m 
(75m) re-branding of PwC Consulting to Monday in 2002. The launch of the 
London 2012 brand in 2007 was met with widespread public derision. 
Design critic Stephen Bayley condemned the London 2012 Olympic Games 
logo as "a puerile mess, an artistic flop and a commercial scandal".[25]

 seems leading to me :) And I believe it's 'Wolff Olins' and not 
'Wolff-Olins' ;)

On Dec 17, 2012, at 2:14 PM, Lasse Laursen wrote:

>>
>>>   "NGINX" - at least three times out of four
>> "nginx" when it's about software (http://nginx.org/en/) or command name
>> "Nginx" when it's about company (Nginx, Inc.) (http://nginx.com)
>> "NGINX" when it's about environment variable (http://nginx.org/r/env)

Guys, let's keep this list focused on technical matters, ok? :)

We've got things to do with the marketing, alright (spellings, logos, 
web sites, positioning etc.). That's quite different from the purpose of 
this particular list.