The result of Ruby official logo contest

Hello All,

As a chairman of the recently formed Ruby Association LLC[1], I
happily announce the result of our Ruby official logo contest.

We received 203 logos from 103 people. TLDs of their mail addresses
are .ac, .am, .as, .au, .biz, .com, .cx, .de, .dk, .edu, .es, .id,
.jp, .net, .org, .ru, .to, and .uk.

And the prize goes to Tom Schaub, from Lexington, Kentucky USA. He
will receive a winner plate and 100,000 JPY (roughly 872 USD). We
are now preparing a nice plate.

The selection criteria is following

  • avoid japonesque ones

    Even though Ruby is from Japan, and I am a Japanese, Ruby uses live
    all over the world. Relying on single culture may not suitable for
    the world dominating language.

  • avoid cute ones

    In Japan, we have tradition to value cute things high. But in
    worldwide, cute things are often considered immature. I don’t want
    Ruby to be considered juvenile.

  • avoid Rails related

    Ruby is far older than Rails, and perhaps will live longer than
    Rails. Ruby on Rails rely on Ruby, not in reverse.

  • select Ruby (jewel) related

    Alter all, the top image of the language is Ruby jewel. So I
    avoided rabbits, fairies, and other creatures.

In a process of selection, I strongly felt how good the previous one
was. It’s beautiful, simple and embodies the image of the language.
I belive the new one inherites those properties in spirit. I really
appreciate the original designer, John L…

I especially prefer the image part of the new logo, so we might use
the logo without “programming language” text.

          matz.

[1] http://www.ruby-assn.org/
[2] http://www.ruby-assn.org/logo-contest.html.ja
[2] http://www.ruby-assn.org/ruby-logo.jpg

Hi,

In message “Re: [ANN] the result of Ruby official logo contest”
on Tue, 30 Oct 2007 18:07:57 +0900, Yukihiro M.
[email protected] writes:

|As a chairman of the recently formed Ruby Association LLC[1], I
|happily announce the result of our Ruby official logo contest.

|[1] http://www.ruby-assn.org/
|[2] http://www.ruby-assn.org/logo-contest.html.ja

Oops, this is Japanese version. Try

http://www.ruby-assn.org/logo-contest.html.en

for English.

|[3] http://www.ruby-assn.org/ruby-logo.jpg

We will provide the new logo kit soon.

          matz.

On 30 Oct 2007, at 09:15, Yukihiro M. wrote:

|[3] http://www.ruby-assn.org/ruby-logo.jpg

It’s a little like an invitingly open door way.

Will the other submissions also be available?

Thanks,
Benjohn

Robert D. wrote:

On 10/30/07, Benjohn B. [email protected] wrote:

On 30 Oct 2007, at 09:15, Yukihiro M. wrote:

|[3] http://www.ruby-assn.org/ruby-logo.jpg
It’s a little like an invitingly open door way.

Will the other submissions also be available?
Good point, although I have to say right away, this is a beauty, well done!

This is really interesting… The (so far 2) answers here are quite…
hmm… different compared to the (so far 59) answers here:

http://www.rubyinside.com/so-heres-the-new-ruby-logo-639.html#comments

Does this mean that the Ruby world is clustered into (at least) 2 sets
of people: contributors to the Ruby mailing list and readers of the
rubyinside.com blog? Obviously not, but the contrast between the
quantity and content of the comments on the mailing list vs rubyinside
is pretty striking.

Cheers,
Peter


http://www.rubyrailways.com
http://scrubyt.org

From a design point of view, it has a number of flaws and I find it
washed out and not as beautiful and striking as the exisiting logo.

I read through the comments on the website… aisde from the
unconstructive, inane slander which is unneeded, the professional
negative comments about sum up my view on this logo.

My 2c.

I think it could be improved with a bit of touch up.

Mikel

It’s ok, but it’s really just the same logo in a box.
Hardly worth ¥100,000…
I won’t be wearing any Tshirts of that, but I’ll still use the
language regardless.
Better luck to us all next time…

On 10/30/07, Benjohn B. [email protected] wrote:

On 30 Oct 2007, at 09:15, Yukihiro M. wrote:

|[3] http://www.ruby-assn.org/ruby-logo.jpg

It’s a little like an invitingly open door way.

Will the other submissions also be available?
Good point, although I have to say right away, this is a beauty, well
done!
Robert

John J. wrote:

Better luck to us all next time…

I know it’s too late for the contest, but this is a logo I’m using on
some
shirts and presentations:

Best regards,


Eustáquio “TaQ” Rangel
http://eustaquiorangel.com

“When someone says, “I want a programming language in which I need only
say what
I want done,” give him a lollipop.”
Alan Perlis

On 10/30/07, Peter S. [email protected] wrote:

hmm… different compared to the (so far 59) answers here:

So Here’s The New Ruby Logo!

Does this mean that the Ruby world is clustered into (at least) 2 sets
of people: contributors to the Ruby mailing list and readers of the
rubyinside.com blog? Obviously not, but the contrast between the
quantity

but the news came just out, that explains the quantity

and content of the comments on the mailing list vs rubyinside
is pretty striking.
Maybe I would like others better, but I did not see them, I am the
conservative guy and I like how it stays in tradition, I also said
that I liked it but I am not a graphics guy, maybe I should not have
made my verdict.

But you know “de gustibus non disputandum esse” how to say that in
English?
Tast’s different?

Cheers
Robert

Peter S. wrote:

So Here’s The New Ruby Logo!

Does this mean that the Ruby world is clustered into (at least) 2 sets
of people: contributors to the Ruby mailing list and readers of the
rubyinside.com blog? Obviously not, but the contrast between the
quantity and content of the comments on the mailing list vs rubyinside
is pretty striking.

Well, I rarely comment on blogs, and prefer to hold discussions on lists
such as this one.

But I did add a comment on rubyinside.com; I do not care for the new
logo, finding it clumsy and complex, useless at small resolutions and
monotone renderings, and generally lacking in the qualities that make
Ruby appealing. It looks like something for QVC, not a 21st C.
programming language.

Photorealism is the static typing of graphic design.


James B.

“Judge a man by his questions, rather than his answers.”

  • Voltaire

John J. wrote:

It’s ok, but it’s really just the same logo in a box.
Hardly worth ¥100,000…
I won’t be wearing any Tshirts of that, but I’ll still use the language
regardless.

Yes, well Python proved that a sucky logo need not hamper a language,
though when they did their homepage redesign the logo got a welcome kick
into modern times.


James B.

“Judge a man by his questions, rather than his answers.”

  • Voltaire

On Oct 30, 8:06 am, “Mikel L.” [email protected] wrote:

From a design point of view, it has a number of flaws and I find it
washed out and not as beautiful and striking as the exisiting logo.

I read through the comments on the website… aisde from the
unconstructive, inane slander which is unneeded, the professional
negative comments about sum up my view on this logo.

My 2c.

I think it could be improved with a bit of touch up.

You know all it really needs is for the background to be lighter and
the foreground to have “popping-out” contrast --richer color, perhaps
a little shadow. Then I think it would be pretty nice.

T.

On Tue, Oct 30, 2007 at 06:07:57PM +0900 Yukihiro M. mentioned:

will receive a winner plate and 100,000 JPY (roughly 872 USD). We

  • avoid cute ones

  • select Ruby (jewel) related

    Alter all, the top image of the language is Ruby jewel. So I
    avoided rabbits, fairies, and other creatures.

For me, the old logo looks much more simple, clean and stylish. The new
one is almost unusable on low resolutions and probably would look badly
on dark backgrounds (from my point of you).

Good work anyway, but will not be better to stay with the old one?

On 10/30/07, James B. [email protected] wrote:

But I did add a comment on rubyinside.com; I do not care for the new
logo, finding it clumsy and complex, useless at small resolutions and
monotone renderings, and generally lacking in the qualities that make
Ruby appealing. It looks like something for QVC, not a 21st C.
programming language.

That was my first thought too. It lacks contrast and “edge
definition”, and doesn’t scale down well at all ((!) - that was one of
the design guidelines, wasn’t it?). Plus, too much text.

Photorealism is the static typing of graphic design.

Any sufficiently detailed logo contains an ad-hoc, informally-defined,
artefact-ridden approximation of half a photograph? :slight_smile:

martin

Speaking strictly as a new user to Ruby, first impressions are very
important especially as a new user who are evaluating every aspect of
the
language. If you ever get one part of it wrong, Ruby runs the risk of
becoming that other language, than a new and up-and-coming endeavor
worth
putting time and money into. The more popular, the more likely all that
love
Ruby will have something to love for a very long time.

This new logo doesn’t look right for what I have seen in the last few
weeks,
especially following this group. It would say it needs to be a bold,
brilliantly ruby-red icon, that’s simple, but alluring. That is, if Ruby
needs a logo.

Same thing goes for that controversial certification thing. It’s not
that
you need it, but when you have it, people talk, and get interested just
because it does have it. For the average user, icons and certifications
mean
nil, but for the future for all Rubyist, we need attention, and a
growing
base of users who will continue to pour in investment (time, energy,
ideas,
money, books, blogs, magazines, and bright red tee-shirts with ruby
logos
all over them, with matching underwear for the holidays–Oh the power of
marketing)…

Quincy

On Wed, Oct 31, 2007 at 04:33:25AM +0900, MenTaLguY wrote:

-mental

[1] Think teeshirts, hats and mugs, not book covers.

[2] Rule of thumb: if you can’t make a recognizable favicon out
of, you lose.

That’s why I thought the ruby-assn.org logo looked better:

http://www.ruby-assn.org/logo.png

See the very simple inverted triangle logo dealio on the left. Think
about how easy it would be to create a miniaturized monochrome
representation of it without losing its distinctiveness (though some of
the fade effect stuff would have to go, of course).

On Wed, 31 Oct 2007 01:55:18 +0900, James B. [email protected]
wrote:

I do not care for the new logo, finding it clumsy and complex, useless
at small resolutions and monotone renderings…

Fully concur. Also, as a merely practical matter, this logo will be
difficult (and therefore expensive) to print well[1].

General advice to the mailing list from someone with a degree in graphic
design: do not accept a logo proposal without considering the one- and
two- color treatments, and what it looks like at small sizes[2].

-mental

[1] Think teeshirts, hats and mugs, not book covers.

[2] Rule of thumb: if you can’t make a recognizable favicon out
of, you lose.

Martin DeMello wrote:

Any sufficiently detailed logo contains an ad-hoc, informally-defined,
artefact-ridden approximation of half a photograph? :slight_smile:

Doesn’t logo already more or less include a lisp interpreter?

(ps. I’m writing a book called “Butfirst Logo”.)

:wink:

On 10/30/07, Joel VanderWerf [email protected] wrote:

Martin DeMello wrote:

Any sufficiently detailed logo contains an ad-hoc, informally-defined,
artefact-ridden approximation of half a photograph? :slight_smile:

Doesn’t logo already more or less include a lisp interpreter?

touche!

(ps. I’m writing a book called “Butfirst Logo”.)

that’s beautiful :slight_smile:

m.

Yukihiro M. wrote:

And the prize goes to Tom Schaub, from Lexington, Kentucky USA. He
will receive a winner plate and 100,000 JPY (roughly 872 USD). We
are now preparing a nice plate.

Congrats Tom!